Two Tools Talking About Tools: A Guide to Free Data Stacks & Pricing Complex Tech Fixes

Are you overpaying for bloated marketing software to track your ROI? In this episode, we outline the exact, completely free data stack every B2B tech leader should be using: Google Tag Manager, GA4, Search Console, and Looker Studio. We dive into the operational challenges tech service providers face when trying to accurately price complex, open-ended software bug fixes without penalising their own efficiency. Plus, learn why "niching down" and leaning into your highly specialised engineering expertise actually opens doors, and discover how raw, technical "edutainment" is outperforming corporate suits on platforms like TikTok. We also talk about the Olympics and some politics, obviously.