ToP #0012: How to Price Your Photographic Prints

In this podcast, I discuss how to arrive at a price for your photographic prints regardless of whether you sell your work in unlimited or limited editions. Below is a simple formula that I discuss in the podcast for determining the price:Art Fair Pricing (unlimited)Step 1: Determine the cost of your materials for a single print. For example:- 13x19 paper- inkjet print- bag and board- add framing costs if applicable$10 for materials X 33% = $13.30Step 2: Multiply the result from Step 1 by 3. This is the price you could charge for your print (and probably sell it). For example:$13.30 X 3 = $39.90 (round up to $40)Exhibition/Gallery Pricing (limited)Step 1: Determine what level you are at as a fine art photographer with regards to your reputation and experience exhibiting and/or publishing and then multiply an hourly rate by 33%. For example:Beginner - $100/hr X 33% = $133Emerging - $200/hr X 33% =$266Established - $300/hr X 33% = $399Step 2: Multiply the result from Step 1 by 3. This is the price you could charge for your print (and probably sell it). For example: $133 X 3 = $399 or $400 (exhibition)$266 X 3 = $798 or $800$399 X 3 = $1197 or $1200