ToP #0059: Black & White or Color?

Which is better, black and white or color photography? I've gotten asked this question many times by listeners and I find the question to be kind of strange because it all depends on what you are trying to communicate or accomplish with your photography. Sometimes it comes down to how well you create and develop your photos in one process or another (your skill), sometimes it is a matter of personal preference, and sometimes your subject tells you how to proceed. The bottom line is to follow your instinct and preference and not let anyone (including the marketplace) tell you it must be a certain way.