Top 10 Marketing Momenten van 2025 - #014

from De Marketing Bril · host Gijs van der Spek en Alex de Winter

Van Trumps communicatiestijl tot de verwijderde AI-kerstcommercial van McDonald’s.2025 was geen rustig marketingjaar.Vandaag bespreken we de Top 10 Marketingmomenten van 2025.Waarom werkte de communicatiestijl van Donald Trump zó goed dat hij de verkiezingen won, en wat zegt dit over het huidige politieke communicatieklimaat?Waarom sloeg de publieke opinie rondom Elon Musk en Tesla om van bewondering naar weerstand, en wanneer wordt een personal brand een risico voor het merk?Waarom kregen AI-campagnes van grote merken zoveel backlash, en wat zegt dat over de grens waarop technologie merkverhalen niet langer versterkt, maar juist ondermijnt?Je ziet het in De Marketing Bril.De serie waarin marketingexpert Alex de Winter en ik, Gijs van der Spek, de actualiteit bespreken vanuit een marketingperspectief.

Episode metadata supplied by the publisher feed · Published Jan 7, 2026

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Top 10 Marketing Momenten van 2025 - #014

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