Top 5 Functional Food & Beverage Trends in 2022

Based on the popularity of this trend prediction content from the previous three years, I decided to again put my reputation on the line and try and predict the Top 5 Functional Food and Beverage Product Trends in 2022. My one big rule for these annual trend prediction lists is that I don’t allow carryover from previous years. This makes it more challenging, but also a little odd since trends are multiyear in nature with the strongest ones lasting a decade or more. That makes my previous predictions valuable to review as they likely still have huge commercialization value. 2019 = https://youtu.be/h2buDf3Ei3c 2020 = https://youtu.be/lQF0tUteXp8 2021 = https://youtu.be/9oRiiQ9CAn4 In no particular order, here are my prediction for Top 5 Functional Food and Beverage Product Trends in 2022: (1) Nutricosmetics and “Eating for Beauty” Markets Converge (2) Lab to Fork Becomes Red Hot (3) Sexual Health Isn’t Taboo Anymore (4) Putting All Your Cards on the Table Becomes Table Stakes (5) Commercialized Diversity FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - https://www.linkedin.com/in/joshuaschallmba TWITTER - https://www.twitter.com/joshua_schall INSTAGRAM - https://www.instagram.com/joshua_schall FACEBOOK - https://www.facebook.com/jschallconsulting MEDIUM - https://www.medium.com/@joshuaschall