Top 5 sonic logos

Just like every brand has a visual logo, every accomplished brand has an audio – or sonic – logo too. Everything from the Netflix “tudum” to the noise your computer makes when it starts up… even the cap on the bottle of soda; it’s all been designed to be memorable. Professional voice actor Jodi Krangle joins Mark to discuss all things sonic branding, and to pick their combined top 5 list of sonic logos. (00:00) - Your kettle has a sonic brand (00:30) - Introduction (00:53) - Why is audio branding important? (03:01) - Jodi’s pick: Intel (06:31) - Mark’s pick: Sega (09:00) - Jodi’s pick: McDonald’s (12:16) - Mark’s pick: KFC (13:14) - Jodi’s pick: Netflix (15:08) - Mark’s pick: macOS startup chime (17:53) - Jodi’s pick: State Farm (19:37) - Mark’s pick: Cadbury (21:34) - Jodi’s pick: Renault (23:55) - Mark’s pick: Xbox 360 (24:49) - Midamble (27:14) - Building the final list (28:14) - Honourable mentions (32:15) - Making people pay attention (35:16) - Pearl and Dean (36:15) - The Audio Branding podcast Listen to the Audio Branding podcast, and book Jodi for your next project.