Top 5 sonic logos - List Envy

What this episode covers

Just like every brand has a visual logo, every accomplished brand has an audio – or sonic – logo too. Everything from the Netflix “tudum” to the noise your computer makes when it starts up… even the cap on the bottle of soda; it’s all been designed to be memorable.Professional voice actor Jodi Krangle joins Mark to discuss all things sonic branding, and to pick their combined top 5 list of sonic logos.(00:00) - Your kettle has a sonic brand (00:30) - Introduction (00:53) - Why is audio branding important? (03:01) - Jodi’s pick: Intel (06:31) - Mark’s pick: Sega (09:00) - Jodi’s pick: McDonald’s (12:16) - Mark’s pick: KFC (13:14) - Jodi’s pick: Netflix (15:08) - Mark’s pick: macOS startup chime (17:53) - Jodi’s pick: State Farm (19:37) - Mark’s pick: Cadbury (21:34) - Jodi’s pick: Renault (23:55) - Mark’s pick: Xbox 360 (24:49) - Midamble (27:14) - Building the final list (28:14) - Honourable mentions (32:15) - Making people pay attention (35:16) - Pearl and Dean (36:15) - The Audio Branding podcast Listen to the Audio Branding podcast, and book Jodi for your next project.

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Frequently Asked Questions

How long is this episode of List Envy?

This episode is 39 minutes long.

When was this List Envy episode published?

This episode was published on June 11, 2024.

What is this episode about?

Just like every brand has a visual logo, every accomplished brand has an audio – or sonic – logo too. Everything from the Netflix “tudum” to the noise your computer makes when it starts up… even the cap on the bottle of soda; it’s all been designed...

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