Top 5 sonic logos

Episode 56 of the List Envy podcast, hosted by Jodi Krangle, Mark Steadman, titled "Top 5 sonic logos" was published on June 11, 2024 and runs 39 minutes.

June 11, 2024 ·39m · List Envy

0:00 / 0:00

Summary

Just like every brand has a visual logo, every accomplished brand has an audio – or sonic – logo too. Everything from the Netflix “tudum” to the noise your computer makes when it starts up… even the cap on the bottle of soda; it’s all been designed to be memorable.Professional voice actor Jodi Krangle joins Mark to discuss all things sonic branding, and to pick their combined top 5 list of sonic logos.(00:00) - Your kettle has a sonic brand (00:30) - Introduction (00:53) - Why is audio branding important? (03:01) - Jodi’s pick: Intel (06:31) - Mark’s pick: Sega (09:00) - Jodi’s pick: McDonald’s (12:16) - Mark’s pick: KFC (13:14) - Jodi’s pick: Netflix (15:08) - Mark’s pick: macOS startup chime (17:53) - Jodi’s pick: State Farm (19:37) - Mark’s pick: Cadbury (21:34) - Jodi’s pick: Renault (23:55) - Mark’s pick: Xbox 360 (24:49) - Midamble (27:14) - Building the final list (28:14) - Honourable mentions (32:15) - Making people pay attention (35:16) - Pearl and Dean (36:15) - The Audio Branding podcast Listen to the Audio Branding podcast, and book Jodi for your next project.

Episode Description

Just like every brand has a visual logo, every accomplished brand has an audio – or sonic – logo too. Everything from the Netflix “tudum” to the noise your computer makes when it starts up… even the cap on the bottle of soda; it’s all been designed to be memorable.

Professional voice actor Jodi Krangle joins Mark to discuss all things sonic branding, and to pick their combined top 5 list of sonic logos.

(00:00) - Your kettle has a sonic brand
(00:30) - Introduction
(00:53) - Why is audio branding important?
(03:01) - Jodi’s pick: Intel
(06:31) - Mark’s pick: Sega
(09:00) - Jodi’s pick: McDonald’s
(12:16) - Mark’s pick: KFC
(13:14) - Jodi’s pick: Netflix
(15:08) - Mark’s pick: macOS startup chime
(17:53) - Jodi’s pick: State Farm
(19:37) - Mark’s pick: Cadbury
(21:34) - Jodi’s pick: Renault
(23:55) - Mark’s pick: Xbox 360
(24:49) - Midamble
(27:14) - Building the final list
(28:14) - Honourable mentions
(32:15) - Making people pay attention
(35:16) - Pearl and Dean
(36:15) - The Audio Branding podcast

Listen to the Audio Branding podcast, and book Jodi for your next project.

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