Top 5 Sports Nutrition Industry Trend Predictions in 2023

Which sports and active nutrition industry trends do I predict will be the biggest in 2023? Believe it or not, this will be my fifth annual list of sports and active nutrition industry trend predictions. Many of you know that I cut my teeth in the sports nutrition space…plus I’ve always believed the best and brightest companies in sports and active nutrition are the influential epicenter for the entire CPG industry. So, there’s always an extra layer of maybe self-generated pressure that I put on myself to come up with insightful and impactful trend predictions in this particular content piece. Also…for those that are new to my content, I only have one big rule for these annual trend prediction lists. I don’t allow carryover predictions from previous years. This makes it more challenging, but also a little strange because trends are typically multiyear in nature…with the strongest ones lasting a decade or more. So, if you have some extra time and want to multiply your insights…I’d suggest checking out my previous annual sports and active nutrition industry trend prediction content pieces. They’re still hugely relevant and packed with value. In no particular order, here are my prediction for five of the biggest Sports Nutrition Industry Trends in 2023: Gut Performance = Buying Gut Health Ingredients for athletic performance Load Up on Only What You Need = Affordability and Value-Orientated Consumer Behavior Big Brick Poppin' = Large Retail channels winning the share of dollar sales and contribution to growth Flex Your Brain = proactive consumption for a high achieving life Supplementing with Purpose = Rise of purpose-drive sports nutrition brands BTW this year’s Top 5 sports and active nutrition industry trend predictions is super cool because it’s powered by one of my favorite ingredients Cognizin. Whether it’s for work, exercise, gaming, or just everyday life, Cognizin is the gold standard for focus, mental energy, and comprehensive brain health. Give your customers an award-winning ingredient for brain health with Cognizin. Learn more by visiting www.Cognizin.com. FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - https://www.linkedin.com/in/joshuaschallmba TWITTER - https://www.twitter.com/joshua_schall INSTAGRAM - https://www.instagram.com/joshua_schall FACEBOOK - https://www.facebook.com/jschallconsulting MEDIUM - https://www.medium.com/@joshuaschall