Top 5 Strategies for our Q4 E-Commerce Businesses

Episode 36In this episode, we will talk about 5 Top Strategies for our Q4 E-Commerce Businesses. Everyone is aware of the inventory problems Amazon is currently facing. Well, with Q4 closing in, we want to give you the best tips and strategies on how you can maximize your sales during this season and after. Let’s start digging into these five strategies that Ken and I use in our own businesses, as well as some resources, that can help you get out in front even during the struggles of the pandemic.[00:01 - 10:46] Maximizing Your Q4 Strategy By Increasing Order SizeOpening Segment - What we will coverWe talk about the importance of Q4 prepWhy we love maximizing Q4Inventory management is huge in Q4Try to forecast - Increasing order sizeUse the historics from last Q4 and add 25-35% of that[10:47 - 20:22] Utilize FBMBe able to switch tactics in case of inventory restrictions Your fulfillment optionsKen’s mistake not using FBMStory about fulfillmentsWays around unit limitations on Amazon[20:23 - 29:22] Organizing and Managing InventoryHow to quantify how much a stock out will beUsing Forcast.ly for inventory managementHow Forcast.ly can help you manage and organize inventory Automatic PO We talk about getting in front of more customer - expanding sales channels Email marketing and expanding to other sales channels Amazon, Etsy, Ebay, Walmart, etc… Don’t sleep on EbayFacebook Marketplace and Google for Retail also have buyer potential Click the link to other episodes below to find more episodes on expanding sales channels[29:23 - 34:31] Email MarketingWe talk about sales coming in because of email marketingHow it will be useful for upcoming holiday sales and afterHow to generate an email listUse something of value that people will give their emails forMake sure to capture that valuable Q4 trafficConvertkit & and for a budget Gmass Pro-tipPaid someone on Fiverr to create an ebook to look 3-D[34:32 - 40:51] Conversion OptimizationThe value of utilizing conversionsDouble sales just by increasing conversionsConvince more people the product is for themAdd videos to increase click-throughs Increases conversion by 5%Importance of Split testingLinks to sites that allow you to split test belowSplit test your A+ and ABFinal words from Ken and meClosing SegmentResources Mentioned:Amazon Seller Central - Sales and TrafficForcast.lyGoogle for RetailFacebook MarketplaceConvertkit Gmass Split.lyPickFu------------------------------------------------------------------------------------------www.FiringTheMan.comFacebookYouTubeInstagram Email us --> [email protected] to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show