Top Content Types for Growth in 2025: Stealing Social Secrets from Wicked, DWTS & Whitney Leavitt

Send us Fan Mail✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/This week, Joanna and Michelle break down what Wicked, Dancing with the Stars, and reality TV villains can teach you about building a magnetic personal brand. Plus: the content formats dominating 2025 (and how to use them to get real traction).What You’ll Learn:How to use personal branding the way Hollywood franchises and reality TV stars doThe content formats currently outperforming everything else — and whyHow to improve watch time, hooks, POV angles, and “thought reversal” content to boost conversionsTimestamps: 00:00 – Introduction 02:45 – The business lesson behind Costco’s $4 Culture Pop moment 05:58 – What to give away for free (and what not to) in 2025 11:52 – Wicked’s two-part rollout & why it’s a personal branding masterclass 18:40 – Why reality TV villains dominate attention (and how to replicate it ethically) 27:15 – The content formats popping off right now 39:10 – Why your content isn’t performing (and how to fix it)References & Resources:Wicked (movie)Dancing With the StarsSecret Lives of Mormon WivesAlex HormoziCulture PopSubscribe on YouTube: https://www.youtube.com/@clickteasepodcast📱 Social: @themichellepualani | @joanna_atwork📩 Michelle: [email protected]🌐 Joanna: millennialmktr.com📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com