Top Instagram Trends in 2024

Instagram Reels has become critical for brand promotion. Of all the things you can do on IG (Stories, Posts, Carousels…), Reels is number one. SocialInsider studied this recently and found brands have increased their use of reels by 40% compared to the previous year because they’re more engaging than single images or carousels. Brands should have a consistent calendar for creating reels, but also use other content formats like carousels to reach their goals on Instagram. And, as in any PR campaign, it’s important to understand your audience and tailor content to their preferences. The “Reel” success for brands just might be in creating smaller, niche communities for more effective engagement.Listen For3:38 Why Reels is Number One on Instagram and How Brands have responded6:30 The Importance of a Content Mix9:18 Understanding Your Audience12:00 Why You Need to Get Their Attention in Three SecondsGuest: Adina Jipa, Founder and CMO Social InsiderEmail | LinkedIn | Instagram | Instagram Benchmarks Report Rate this podcast with just one click Leave us a voice message we can share on the podcast  https://www.speakpipe.com/StoriesandStrategiesStories and Strategies WebsiteDo you want to podcast? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSend us a note about this episode. We'll reply and thank you on a future episodeSupport the show