Top Marketers' Panel Discussion

In this podcast guest presenter David O'Sullivan from Ignition Marketing is joined by a panel of marketing heavy-hitters: Amie Peters, Head of Direct Mail, An Post John McGee, Editor of Irish Marketing Journal Nicky Doran, Head of Marketing, Bord Gais Among the topics discussed were: the good weather and marketing sentiment, local marketing and identity, marketing graduates competencies, are we getting sidetracked by digital and overlooking fundamentals and other disciplines of marketing, how legislative changes will impact on sports sponsorship, the value of sponsorships, naming rights, integrating a single promotional message for Ireland.