Top Negotiation Secrets from ex-Dragon Sarah Willingham from Dragons Den

Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube -  https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/Are you crap at negotiating? C’mnnaaan be honest? Challengers are notoriously, hopelessly, woefully crap at negotiating.I’m awful. Founders struggle to separate themselves from their business.David vs. Goliath. Challenger vs. Retailer. It’s a slog. Thrilled to welcome back Sarah Willingham on el pod. We dive deep into the weeds of negotiating tactics from Dragon’s Den, being a formidable female founder in a mans world + tonnes more. Sarah Willingham career sparkles: - Head of International Expansion at Pizza Express and Planet Hollywood- Bought, built and sold the UK’s largest chain of Indian Restaurants, Bombay Bicycle Club- 2015 - 2017 - Sarah was a Dragon alongside Peter Jones, Deborah Meaden, Nick Jenkins- Founded and floated Nightcap PLC in ONE YEAR (London Cocktail Club, Barriro Familia)- She’s an investor and chair at TONKOTSU and The Craft Gin ClubYou’re in for a treat!!ON THE MENU:1. The 4ft 5 Swimmers Rule: Why founders must follow their unique nature “go with your nature, don’t follow nature” 2. Why you must “Reflect on the past, but don't live in the past” - you need a propeller to keep going forward 3. Dragons Den Negotiations Principles. SEPERATE your self from the negotiation, manage exceptions, assess your worth to the other side of the table, what does great look like 4.  The hardest thing to do is to step back and let adrenaline "when you have adrenaline you don't have clarity"5. “Always believe there’s a way” - “just step back and look at the full picture”🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)