Top of Mind by John Hall Audiobook | Free Summary

Free Audiobook summary of the book Top of Mind by John Hall. When helping others becomes the framework through which you interact with the world, you’ll find yourself at the top of many minds. JOHN HALL What Being Top Of Mind MeansBeing authentic, honest, and truthful is your best promotion, because if your customers trust you, then you will be the first thing that comes to their minds in case they need your goods or services.Focus On Building TrustSince today’s customers are not passive; they are even more suspicious of salespeople who don’t ask for permission to invade their privacy; a salesperson's job isn’t anymore that of a marketing rep, but the far more humble and noble of being a friend.Don’t Trick PeopleCustomers today don’t like to buy from people who are intrusive. You can trick them once or twice, but the minute they find out, you’ll lose them for eternity. Them and about a million other people who’ll find out about it on social media. So instead of tricking them – earn their trust. Authenticity is the foundation of your relationship with your audience. But for the relationship to flourish, it’s not enough to simply be authentic; you also have to deliver tangible value. JOHN HALLGet inspiring big ideas from world's best books, articles, podcasts and videos on nextbigwhat.Subscribe to #BigIdeas podcast by NextBigWhat on your favourite podcast platform:Spotify: https://open.spotify.com/show/70AjydAWmDnwhgCLrjk3yaApple Podcasts: https://podcasts.apple.com/us/podcast/bigideas-by-nextbigwhat/id1666179584Amazon Music: https://music.amazon.in/podcasts/c5a37dd2-f729-4e6b-b671-b4c856bf48ce/bigideas-by-nextbigwhatCastbox: https://castbox.fm/channel/id5282308Pocketcasts: https://pca.st/vur21t8oStitcher: https://www.stitcher.com/show/1053194 This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit ideas.nextbigwhat.com/subscribe