Top PR Wins and Fails of 2025: Part One

This week’s episode kicks off Part One of The Top PR Wins and Fails of 2025 by pulling straight from the headlines and social media feeds that dominated the year. Instead of rehashing scandals, it digs into the decisions behind them: who understood the moment they were in, who badly misread their audience, and who confused being everywhere online with being trusted. From cultural power plays to celebrity miscalculations, the pattern is clear and a little uncomfortable. You can win the attention economy and still lose credibility. Part Two, covering the top five PR wins and fails of the year, drops next week.