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[TOP STORY] The new car market battleground is experience, not badge episode artwork

EPISODE · Mar 26, 2026 · 6 MIN

[TOP STORY] The new car market battleground is experience, not badge

from Moneyweb@Midday · host Jeremy Maggs

‘At the moment we are seeing that the brand alone doesn't help to retain a customer…they look at the brand experience, the ownership experience as part of the value that they are seeking,’ says Liezel Jonkheid, director at the Consumer Psychology Lab. Moneyweb

What this episode covers

‘At the moment we are seeing that the brand alone doesn't help to retain a customer…they look at the brand experience, the ownership experience as part of the value that they are seeking,’ says Liezel Jonkheid, director at the Consumer Psychology Lab.

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[TOP STORY] The new car market battleground is experience, not badge

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Frequently Asked Questions

How long is this episode of Moneyweb@Midday?

This episode is 6 minutes long.

When was this Moneyweb@Midday episode published?

This episode was published on March 26, 2026.

What is this episode about?

‘At the moment we are seeing that the brand alone doesn't help to retain a customer…they look at the brand experience, the ownership experience as part of the value that they are seeking,’ says Liezel Jonkheid, director at the Consumer Psychology...

Can I download this Moneyweb@Midday episode?

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