Top Three Milestones in Household Trends in 2016

2015 marked a new record of mortgaged properties, and more than 20 percent of all homes in the world will be owned with the help of a mortgage in 2016. Consumers who have mortgages are likely to cut down on other aspects of spending. China, however, has seen its housing market slow down as developers flooded the market over the past 15 years. Supply is simply outweighing demand in housing in the country. Finally, 2016 marks a record number of households, reaching 1.4 billion.   Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.