Top tips for reaching younger audiences with sport

Sam Talbot, creative director and co-founder of Strike, the production company behind football-focused children's shows Jamie Johnson FC and Football Fantastics, speaks to the podcast about reaching younger audiences with sport. At a time when broadcasters, rights holders and other are trying to reach younger viewers, Talbot discusses how to approach making sport content for them, the opportunities to create new sport fans after this summer’s World Cup, and what could be next in the area. Don’t forget to subscribe to the Broadcast Sport Podcast after listening. Hosted on Acast. See acast.com/privacy for more information.