Top tips to engage enterprise tech buyers with Andrea D'Amato - OTR #018

In this week’s episode, Rick is joined by Andrea D'Amato, Chief Revenue Officer at Foundry. Listen in as they discuss how to engage your customers with effective content marketing strategies, including exclusive insights from Foundry’s 10th annual Customer Engagement study. Learn about the challenges and opportunities in content marketing, such as the potential of generative AI and the importance of educational content for IT decision-makers. Gain valuable perspectives on event marketing trends and strategies, including the role of virtual and face-to-face events in today's marketing landscape.