Top Trends in IT Transformation

  In this episode of Intel Shift on SMACtalk, Daniel Newman speaks with Scott Hawkins, Executive Director of Marketing at Lenovo. In this show, captured live at Intel Shift, Newman and Hawkins dive into the biggest trends in IT Transformation and how companies can become more knowledgeable of these trends in order to improve business outcomes. Other topics covered throughout the conversation include a discussion around the challenges of IT Transformation and some specific ways companies can overcome those challenges. Also highlighted is Hybrid Cloud, The Culture of Transformation, Importance of Agility and even a sprinkle of AI. What is for sure is that there is much to be learned from the experience of Lenovo and their ongoing partnership with Intel. Tune in and download this high energy episode of Intel Shift on SMACtalk. Scott Hawkins, Executive Director, Worldwide Marketing, Lenovo Data Center Group As Executive Director of Worldwide Marketing for Lenovo's Data Center Group, Scott is responsible for strategy and execution of brand, demand, and sales enablement programs for the data center systems and solutions portfolio. Scott has 19 years in the technology industry spanning brand management, product marketing, communications, and operations. He joined Lenovo in 2014 and holds a Bachelor of Science in Marketing from the Cameron School of Business, University of North Carolina at Wilmington.