Topchef i FirstFarms: Vi gør klar til mødet med fremtidens forbruger

from Topmødet - interview med en kendt profil i landbruget · host LandbrugsAvisen

Historisk har supermarkedskæder siddet tungt på forbrugerne, men den virkelighed er under forandring. Allerede nu - og endnu mere i fremtiden - vil kunderne gerne vil vide, hvor mælk, ost og kød stammer fra. Og den forandring åbner også for nye vækstmuligheder for primærlandbrug. Sådan lyder det fra CEO Anders H. Nørgaard fra det børsnoterede storlandbrug FirstFarms. I denne uges udgave af podcasten Topmødet løfter han lidt af sløret for selskabets tanker og planer om at komme tættere på forbrugerne. I podcasten fortæller han også meget mere om, hvordan det er at stå i spidsen for en sjældenhed - et børsnoteret landbrug. Han fortæller også om nye tiltag i i kølvandet på krigen i Ukraine, ESG-rapportering og kunsten at drive en forretning med sin kerne i Centraleuropa.

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This episode was published on March 13, 2022.

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