Torchy Timberloss: Wisconsin's version of Smokey Bear

from Lake Effect Spotlight · host WUWM 89.7 FM - Milwaukee's NPR

We all know about Smokey Bear — the iconic mascot for wildfire prevention. But do you know about Torchy Timberloss? He’s Wisconsin’s very own fire mascot who recently came out of retirement. Torchy is a devilish looking flame that dates back to the 1950s. The Wisconsin Department of Natural Resources says Torchy’s image has evolved over the years. Nowadays, he’s focused on spreading the message that not all fires are bad. Catherine Koele is a wildfire prevention specialist, and Michele Witecha is a prescribed fire specialist, with the Wisconsin DNR. They join Lake Effect’s Xcaret Nuñez to share Torchy’s story and the benefits of prescribed fires.

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This episode was published on April 15, 2026.

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