Torstar Corporation's Brandon Grosvenor on early micropayment experiments

On this week's episode of The Publisher Podcast by Media Voices, we speak to Brandon Grosvenor, Chief Revenue Officer at Torstar Corporation, home of The Toronto Star. Over the summer, The Toronto Star became one of the first large publishers in North America to announce they were rolling out micropayments. It's a feature audiences frequently request - especially with the rise of paywalls - but for a myriad of reasons, few publishers have experimented with. Brandon discusses why they decided to try micropayments out alongside their subscription offering, the thinking behind their pricing and day pass strategy, and the challenges of audience growth in Canada. He also explains why he doesn't think micropayments will be a significant revenue stream, but still has an important part to play in a publisher's acquisition strategy. This season is sponsored by BlueConic, the operating system that puts data into action for marketing and growth doers. The industry-first solution empowers doers with an unmatched range of capabilities to access relevant customer data, create resonant customer experiences, and drive maximum returns for their business.More than 500 businesses worldwide rely on BlueConic to unlock their full customer data potential, including Forbes, Heineken, Mattel, Michelin, Telia Company, and VF Corp. blueconic.com