Torsten Müller-Ötvös: Former CEO of Rolls-Royce Motorcars

In this podcast episode, Thorsten Müller-Ötvös, the former CEO of Rolls Royce Motorcars, discusses his transformative journey in luxury automotive branding. He emphasizes the shift from traditional perceptions of car ownership to a focus on experiences and client engagement, particularly among younger, more diverse clientele. Thorsten highlights the importance of storytelling in luxury branding and the need for bespoke offerings to enhance brand value. He reflects on the evolution of luxury towards a more human-centric approach, advocating for sustainability and holistic well-being in future luxury experiences. The conversation underscores the critical role of client centricity and effective training in delivering exceptional luxury service. Daniel Langer and Torsten Müller-Ötvös are offering joint luxury masterclasses worldwide on how to be successful with ultra-luxury clients and how to transform luxury brands to make them future-ready, combining their decades long expertise to provide luxury brands unmatched luxury insights. Reach out to [email protected] and [email protected] Connect with him on daniellanger.digital and Instagram @drdaniellanger. If interested in luxury training opportunities please visit: www.equiteintelligence.com Équité Brands: https://equitebrands.com/ Executive producers: Clayton James & Jeff Victor Instagram: @drdaniellanger #life #youtube #subscribe ©2026 Équité X Agency, LLC