Totinos hates whimsy, Closed Captions get an upgrade, Photos from the moon | April 8th 2026

Can a rebrand actually change how a chip tastes? This week on File New, we’re breaking down the Tostitos rebrand and why PepsiCo is trying to lean into traditional small business imagery to boost sales. From the muted palette of the new logo to the clever chip-shaped cutouts on the bags, we talk about where the look succeeds and where it falls short.We also take a look at a 180-year-old brand refresh. Anton Burmeister's video shows how he modernized the A.S. Watson emblem.And we've got plenty more! Like the "Super Bloom" design system for the LA 28 Olympics, the controversial Sam Altman AI illustration in The New Yorker, and the new Photoshop Remove tool updatesFile New covers the latest design and creator news buttoned up in a tight 1 hour livestream. Hosted by Ryan Selvy‬ , every week we cover the latest rebrands, resources, industry news, cool internet finds, and declare a font of the week. If you want to join in on the chat live, be sure to tune in every Wednesday at 1pm ET / 10am PT.Follow Ryan on YouTube and Instagram🌐 Find links from episodes on the Raindrop: https://ryanselvy.raindrop.page/april...👑 Font of the Week Winners: https://ryanselvy.raindrop.page/font-...