TOU 104: Spotlight on Kristy Chong

On today's show Heidi Alexandra interviews Kristy Chong, the CEO and creator of ModibodiaKristy is a mum on a mission, a fash-tech entrepreneur and a social advocate for women's health issues and rights.With over 13 years in senior PR roles for organisations including McDonald's Australia, sanofi-aventis and Edelman PR, Kristy's worked with some of the biggest brands in the business.Fast forward to 2011, when the concept of launching her own business ignited. After the birth of her second child, Kristy's experience with "unmentionable" bladder leaks made her determined to start her own brand. One that would change our mindsets and the planet! by changing underwear for the better.This ambition saw her design, develop and scientifically prove her patented Modifier Technologyâ„¢ leak-proof undies and transform this into the Modibodi collection: a reusable, sustainable range of tops, singlets, period and sweat-proof undies as well as swimwear, created to liberate us all from endless amounts of landfill.Kristy's vision is to build a brand that makes the world better by empowering every bodi to make real, positive change. Tune in to hear more of Kristy's story and here her answers to questions 5, 10, 15, 40 and 52 - actually we stump her with question 10 but you'll hear answers to the others. Find out more about Modibodi or order your garments at https://www.modibodi.com/