《透視大中華》：內地潮玩產品「盲盒」大熱　學者指滿足消費情緒價值

from 透視大中華 · host Radio Television Hong Kong

潮玩玩具興起，不少內地年輕人會抽「盲盒」。有學者認為，這個玩意是由於增加了消費者的參與感，滿足到消費者的情緒價值，亦與生活充滿壓力要尋求渠道宣洩有關。內地動漫等商品的知識產權IP近年逐步成熟。有分析指出，隨著國力增強，海外對中國元素有更高接受度，但IP輸出海外是否成功，視乎產品如何體現中國文化底蘊以及商業營運能力。內地有估算，潮玩行業仍有很大發展空間，不過偽冒產品湧現。有律師認為，做好保護知識產權工作，更能促進消費，長遠要民眾建立保護知識產權的意識，不要買盜版貨。記者任浩鋒報道

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《透視大中華》：內地潮玩產品「盲盒」大熱　學者指滿足消費情緒價值

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