《透視大中華》:雲南咖啡走向國際舞台 學者倡擺脫廉價印象 episode artwork

EPISODE · Jun 29, 2025 · 5 MIN

《透視大中華》:雲南咖啡走向國際舞台 學者倡擺脫廉價印象

from 透視大中華 · host Radio Television Hong Kong

喜愛飲咖啡的人越來越多同年輕化,不同處理方法及烘焙,咖啡的風味亦會不一樣。目前咖啡豆的產地主要來自非洲及拉丁美洲,而中國出產的咖啡豆近年亦開始在國際舞台發揮影響力。   中國咖啡主要來自雲南,有當地的咖啡莊園負責人表示,受貿易戰影響,採購雲南咖啡豆的訂單增加,以往要為尋找銷路而煩惱,現在客戶會主動找上門。莊園今年的咖啡豆產量早已被訂購一空。   有內地經濟學者認為,不少國貨質量好但定價低,應該包裝成品牌推銷到海內外,同時擺脫中國貨予人「廉價」的印象,定價至少可以高一成。   記者王慧蓓報道。

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《透視大中華》:雲南咖啡走向國際舞台 學者倡擺脫廉價印象

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