EPISODE · Jun 15, 2026
投資別看ROI，看現金流就好
from 一分鐘商業智慧 · host 董正隆
別再信ROI會救你：企業投資報酬率不重要，現金流才是唯一指標。因為ROI是「帳面神話」，現金流才是「活下去的血」。第二，企業最怕利潤看似成長、但應收爆表、資金卡死；這時你追ROI也只是數字跳舞。想像一下：你拿到的不是回報，是現金嗎？不服來辯，你認同嗎？。本集內容由人工智慧輔助生成。更多資訊請見：https://www.isuperman.tw/
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投資別看ROI，看現金流就好
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This episode was published on June 15, 2026.
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別再信ROI會救你：企業投資報酬率不重要，現金流才是唯一指標。因為ROI是「帳面神話」，現金流才是「活下去的血」。第二，企業最怕利潤看似成長、但應收爆表、資金卡死；這時你追ROI也只是數字跳舞。想像一下：你拿到的不是回報，是現金嗎？不服來辯，你認同嗎？。本集內容由人工智慧輔助生成。更多資訊請見：https://www.isuperman.tw/
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