TOUCHING BASE: Shawna Charles

Dr. Shawna Charles is the CEO and founder of Charles Communications Group. In this episode, Shawna shares her non-traditional path to PR, getting a job in corporate America and working in management for many years before taking a break. During her break, Shawna got her PhD in psychology, so we also talk about how that helps her with public relations. Shawna's Links: Personal IG: @drsmcphd Business IG: @charlescommgrp Sign up for the Touching Base: PR Edition Newsletter: https://touchingbasepr.beehiiv.com/subscribe Sign up for the Touching Base: PR Edition Summer Internship Panel: https://forms.gle/utVBqkhsrc3rK6PJ7 TOUCHING BASE: PR EDITION WEBSITE: touchingbasepr.com Touching Base: PR Edition is a motivating resource for those looking to break into the public relations industry. Through fun and informative podcast episodes including guests such as public relations professionals, founders and more, listeners will gain a better understanding for the public relations industry and the steps to make their own mark within it. Make sure to subscribe to the show on whatever platform you are listening on and get connected on Instagram @touchingbase_pr to ask questions and get sneak peeks of special guests! For guest inquiries, sponsorships, and general questions please email: [email protected] About The Host Hi! My name is Jamie Goerke. I'm used to the 280 character limit that Twitter gives me, but since I have more room here, let me tell you about myself! I'm used to the 280 character limit that Twitter gives me, but since I have more room here, let me tell you about myself! I graduated from Binghamton University in December of 2020 with a BA in English and I am looking to work in sports marketing, communications and social media! In May of 2021, I began my journey at St. John's University as an Athletic Communications Graduate Assistant. The following year, in May of 2022, I transitioned into a hybrid marketing/communications/digital media graduate assistant. In my role, I am the sole producer of volleyball home events, in addition to co-producing both men's and women's basketball games. I also work in a social media capacity, primarily working on the Red Storm Tiktok and as a content creator. Thanks to my position, I am also recieving a fully-funded Masters Degree in Sport Management. During undergrad, I took on leadership roles in various different clubs and organizations, including Dickinson Community Players (a student-run theatre group), Binghamton Dance Marathon (#FTK!), and my sorority, Sigma Alpha Epsilon Pi. I have worked with various different groups of people really honing in on my teamwork, leadership development, and communications skills. In addition, I spent two years interning in Binghamton's Athletic Department. Beyond the professional realm, I also am a creator. Since my YouTube comeback in January of 2019, I have been producing content focused on a wide variety of angles. My most popular videos include those depicting life at Binghamton University. My videos show every aspect of my life, encompassing my health and fitness journey and navigating post-grad life, the job-search and grad school. Instagram: @jamieinjpegs @jamieinsports TikTok: @jamieinmotionn Youtube: www.youtube.com/jamiegoerke Music: bensound.com