Touchpoints that matter: Rethinking the guest journey through storytelling spaces

In this episode we're joined by Ruud Belmans, co-founder and executive creative director at design studio WeWantMore. Having gained experience working with major hotel brands, he will discuss how to improve the guest experience by refining touchpoints, the importance of implementing brand storytelling in every part of the property, and why LLMs are the next frontier for guest discovery. This episode is also brought to you by Howden, the global insurance broker. Whether you run a boutique hotel, independent B&B, or international hotel group, there are 101 reasons why Howden’s great for you. From tailored policies to true peace of mind, Howden is here to back your business every step of the way, so you can focus on what matters most: delivering exceptional guest experiences.