Tourism 3.0: Value Over Visitors | Barbados News

Barbados is redefining tourism by shifting focus from visitor numbers to real economic impact, with Kelly-Ann Payne urging leaders to measure how tourism lifts local communities. Despite global competition, the island’s attracting more travelers—Canada up 14%, Europe up 20%—but Payne insists Tourism 3.0 must prioritize Barbadian workers and economic uplift. With expanded air capacity and new union agreements boosting stability, she warns that infrastructure alone won’t work without investing in skilled labor. She also stands firm against Booking.com’s tax fees, insisting those funds belong to government—not corporations—to fuel sustainable growth for all. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Sources:https://barbadostoday.bb/2026/09/13/bhta-chairman-champions-tourism-3-0/ More coverage & latest updates:https://sources.thednn.ai/c194e580ec413404 Report issues to [email protected].