EPISODE · Apr 16, 2023 · 31 MIN
Tourism Australia's campaign is a lesson in distinctive brand assets
from On Strategy Showcase · host Fergus O’Carroll
Ep#4 in our travel series features actors Rose Burn and Will Arnett in "Come Say G'day." It's a lesson in how to freshen brand codes without changing them. We're joined by CMO Susan Coghill and Executive Strategy Lead, Rob Dougan. Thanks to Kantar for sponsoring this series.
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Tourism Australia's campaign is a lesson in distinctive brand assets
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