Tourism Australia's campaign is a lesson in distinctive b...

What this episode covers

Ep#4 in our travel series features actors Rose Burn and Will Arnett in "Come Say G'day." It's a lesson in how to freshen brand codes without changing them. We're joined by CMO Susan Coghill and Executive Strategy Lead, Rob Dougan. Thanks to Kantar for sponsoring this series.

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Frequently Asked Questions

How long is this episode of On Strategy Showcase?

This episode is 31 minutes long.

When was this On Strategy Showcase episode published?

This episode was published on April 16, 2023.

What is this episode about?

Ep#4 in our travel series features actors Rose Burn and Will Arnett in "Come Say G'day." It's a lesson in how to freshen brand codes without changing them. We're joined by CMO Susan Coghill and Executive Strategy Lead, Rob Dougan. Thanks to Kantar...

Can I download this On Strategy Showcase episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.