Town of Shenandoah's Memorial Festival

In this episode of 'The Valley Today,' host Janet Michael talks with Gina Hilliard, President of the Luray/Page Chamber of Commerce, and Lora Jenkins from the Town of Shenandoah, to discuss the upcoming Memorial Festival in Shenandoah. The festival is a cherished annual event that honors fallen soldiers and provides a weekend of community events and entertainment. Lora shared insights on the meticulous planning that goes into the Memorial Festival, now in its 48th year. The event, scheduled for May 23rd and 24th, is a collaborative effort between the Town of Shenandoah and the Shenandoah Heritage Center. It features a variety of activities, including live music, a car show, and the keystone Memorial Service that honors soldiers from Virginia who have died while on active duty. Jenkins emphasized the significance of the Memorial Festival in honoring the true spirit of Memorial Day. 'It's not just about barbecues and cookouts,' she said. 'Our mayor, Clinton Lucas Jr., has always pushed for an event that truly honors our soldiers.' Jenkins detailed her year-long effort in researching and reaching out to families of fallen soldiers to ensure they are honored during the Memorial Walk and service. The festival starts Friday evening with events such as food and live music, a flag retirement ceremony by the Boy Scout Troop, and a classic car cruise-in. Saturday is packed with activities, including a vendor show, petting zoo, car show, memorial service, children's parade, and the main parade route filled with candy and community spirit. Jenkins highlighted the importance of community involvement and the effort it takes to organize a two-day festival, noting the significant contributions of the Shenandoah Heritage Center. Gina Hilliard also shared updates on various activities hosted by the Luray/Page Chamber of Commerce. 'We have a Women in Business luncheon, lunch and learns, and ribbon cuttings coming up,' Hilliard mentioned. She highlighted the chamber's focus on supporting local businesses and the importance of community events in promoting growth and interaction. Hilliard spoke enthusiastically about the chamber's upcoming events, including a Women in Business luncheon featuring speaker Christine Kennedy and a Lunch and Learn on e-commerce essentials. She also mentioned the annual chamber banquet with a western theme, celebrating 99 years of the chamber's service, and hinted at the centennial celebrations planned for 2026.