Toy Industry History: Barry Schwartz on 50 Years of Making Hits

Richard and Chris talk to Barry Schwartz of Schwartz PR about his incredible career. From his start as a kid in vaudeville, Barry moved into PR (another kind of showbiz, he notes) and was the creative and PR force behind many hits of the mid-20th Century. From introducing LEGO and the Othello game to the United States, to launching Hello Kitty in America to the recent TOTY winner Create-A-Castle, Barry shares stories of how this happened and how the world of PR has evolved over nearly half a century. This is must-listen industry history, direct from someone who lived it and created it. In The Endcap, Chris and Richard talk about the potential demise of The Star Ferry in Hong Kong. It's a lighthearted, but heartfelt, conversation about a fixture of Hong Kong, which may be going away. The Playground Podcast is supported by Global Toy Experts, The Toy Guy, and Beacon Media Group.