Toy Story 4 and the Box Office Lesson Hollywood Won't Learn

Two stories, one episode. First let's revisit Toy Story 4 seven years on, the weakest and least memorable entry in the series, and argue its real significance is strategic rather than narrative: this is the film where Pixar figured out it could mandate a sequel and have it work, the opening move in the inoffensive Pixar hit era. Then we turn to this week's box office, where an A24 horror movie made for ten million beat a four-billion-dollar Star Wars brand, Mandalorian and Grogu cratered seventy percent in its second weekend, and Masters of the Universe opened soft. I break down why creator-driven IP is eating corporate IP transplants alive, what the coming rush on YouTube properties will get wrong, and why the superhero movie is on life support rather than dead.Succession Planning is available for pre-order wherever you get your e-books: https://books2read.com/u/bzE9g9