EPISODE · Sep 3, 2025 · 50 MIN
Toyin Ajayi: Building a Multi-Billion Dollar Business That Delivers Healthcare Equity
from All Things Negotiation · host Stan Christensen
In this episode, Stan interviews Dr. Toyin Ajayi, a physician, entrepreneur, and co-founder of Cityblock Health. They discuss the challenges of healthcare delivery for underserved populations, building trust, value-based care, entrepreneurship, and lessons in negotiation and persuasion.00:00 - Introduction: The Art of Selling as a CEO00:18 - Meet Dr. Toyin Ajayi & Cityblock Health00:37 - Toyin’s Journey: Gaps in Medicaid Healthcare01:48 - The Revolving Door of Healthcare03:13 - Redesigning Care for Real Impact04:33 - Problems Cityblock Health Solves06:30 - Burnout & Moral Injury in Healthcare08:09 - Aligning Incentives: Patients, Providers, Payers09:02 - How Cityblock’s Model Works10:00 - Negotiating with Insurers & Enterprise Sales13:09 - Value-Based Arrangements & Preventative Care15:40 - Misaligned Incentives in Healthcare18:46 - The Role of Regulators & CMS20:05 - Administrative Complexity in US Healthcare22:05 - Building Trust with Patients24:05 - Anecdotes: Earning Patient Trust27:00 - For-Profit with a Mission: Aligning Investors & Impact29:45 - Current Events: Medicaid Policy & Technology32:00 - Advice for Entrepreneurs: Negotiation & Listening
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Toyin Ajayi: Building a Multi-Billion Dollar Business That Delivers Healthcare Equity
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