Toyota Group Previews Future Products and Brand Direction at 2025 Japan Mobility Show

Toyota Group Previews Future Products and Brand Direction at 2025 Japan Mobility Show Date/Source: October 29, 2025 — Toyota Pressroom Overview: Toyota Group showcased upcoming concepts, models, and brand direction across Toyota, Lexus, and Daihatsu at the Japan Mobility Show. Highlights Lexus: Introduced the “Discover” ecosystem and messaging, signaling a connected, experience‑focused brand direction. Century: Expansion of the Century nameplate into a standalone brand, elevating its flagship luxury positioning. Mobility portfolio: A range of new vehicle and mobility concepts from Toyota and Daihatsu that emphasize “mobility for all,” aligning products to customer lifestyles and aspirations. Note For deeper product details and the full slate of concepts, Toyota points readers to the Toyota and Lexus Global Newsrooms. Hosted on Acast. See acast.com/privacy for more information.