TP1 - Customer Journey Mapping - touch point podcast

What this episode covers

The Touchpoint Podcast - Episode 1. In this episode, Reed Smith and Chris Boyer discuss the often misunderstood process of Customer Journey Mapping, and what it means to hospitals and health systems. Sometimes known as journey mapping or even the "online patient experience," we discuss the concept in depth, then review an article on the Customer Experience Value Chain and use that framework to apply the concept to the health industry. Lastly, we face off in a Touchpoint/Touch-Counterpoint, arguing the validity of journey mapping. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Frequently Asked Questions

How long is this episode of touch point podcast?

This episode is 37 minutes long.

When was this touch point podcast episode published?

This episode was published on February 6, 2017.

What is this episode about?

The Touchpoint Podcast - Episode 1. In this episode, Reed Smith and Chris Boyer discuss the often misunderstood process of Customer Journey Mapping, and what it means to hospitals and health systems. Sometimes known as journey mapping or even the...

Can I download this touch point podcast episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.