EPISODE · Mar 20, 2019 · 48 MIN
TP111 - How Do We Measure Up, Part 1: The Ins and Outs of KPIs
from touch point podcast · host touch point media
In the first of two shows focusing on how our industry measures their efforts, hosts Reed Smith and Chris Boyer share tips on how to understand the differences between metrics and KPIs, how healthcare marketers compare to other industries in proving the value of their digital marketing and the right types of KPIs we should use to align with our strategies. Mentions from the Show: Xasis Survey: Meauring Success: A Global Study of How Marketers Prove the Value of Their Digital Media Investments What are Key Performance Indicators (KPIs) and Why You Should Use Them How to measure Sales and Marketing KPIs in CRM Stay Free: The Story of the Clash podcast Miro - Virtual Board Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal Health, Influence Health, Binary Fountain & HealthGrades Learn more about your ad choices. Visit megaphone.fm/adchoices
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TP111 - How Do We Measure Up, Part 1: The Ins and Outs of KPIs
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