TP115 - Your Website Isn’t Your Website Anymore

Hospitals and health systems realize that their website is the most important touchpoint in their digital tech stack - but many elements of the modern website are changing and shifting. In this episode, hosts Chris Boyer and Reed Smith discuss a number of factors that are changing the modern website, including how search engines, personalization and the Internet of Things. They are joined by Carrie Liken, Head of Healthcare at Yext in which she discuss why it’s important to embrace structured content in the new modern website.   Mentions from the Show:100+ Internet Facts and FiguresWhy Local Businesses Will Need Websites More than Ever in 2019Content Management System definition (Wikipedia)Content Management definition (Wikipedia)Carrie Liken on LinkedInCarrie Liken on TwitterYext Find Us Online: Touchpoint podcast TwitterReed Smith TwitterChris Boyer TwitterChris Boyer websiteSocial Health Institute This episode is made possible by our sponsors, Loyal Health, Influence Health, Binary Fountain & HealthGrades Learn more about your ad choices. Visit megaphone.fm/adchoices