TP121 - Do You Have a Content Team?

When adopting a digital-first approach to your marketing and communications, creating content consistently and effectively is critical. So why do the majority of health systems struggle with assembling an effective content team? In this episode, hosts Reed Smith and Chris Boyer discuss the real reason why it’s hard to do content marketing (hint: it’s NOT lack of resources) and share the roles that need to be addressed to create a content marketing team. They are joined by expert Jane Crosby from True North Custom in which she shares ways hospitals are addressing gaps in their content development processes.  Mentions from the Show:How to Create a Content Marketing Team That Scales13 Experts Share Their Best Tips on How to Build a Well-Run Content TeamJane Crosby on LinkedInTrue North Custom on TwitterTrueNorthCustom.com Find Us Online: Touchpoint podcast TwitterReed Smith TwitterChris Boyer TwitterChris Boyer websiteSocial Health Institute This episode is made possible by our sponsors, Loyal Health, Influence Health & HealthGrades Learn more about your ad choices. Visit megaphone.fm/adchoices