TP132 - Bridging the Digital Gap

While digital tools and technologies has become an essential part of our lives in society, do different generations use and value them equally? In this episode, hosts Chris Boyer and Reed Smith attempt to define the generational gap between Baby Boomers, GenX and Millennials and discuss the digital methods in which they access care. They are joined by Rob Rosenberg, president of SpringBoard Creative, who shares how medical associations are embracing digital to attract the new online consumer - regardless of age.   Mentions from the Show:How to Engage Different Generations with Their Healthcare BenefitsWays millennials are utilizing healthcareAttracting, Hiring and Retaining Millennial Health Care WorkersLook to Generation X to see the future of health careRob Rosenberg on LinkedInRob Rosenberg on TwitterSpringboard Brand & Creative StrategySHSMD Connections 2019 2019 Mayo Clinic Social Media Network Annual Conference 2019 Healthcare Internet Conference Find Us Online: Touchpoint podcast TwitterReed Smith TwitterChris Boyer TwitterChris Boyer websiteSocial Health Institute Learn more about your ad choices. Visit megaphone.fm/adchoices