TP139 - Why is Digital Strategy So Hard?

In hospitals and health systems, it is often a struggle for a digital technologist to remain strategic. Perhaps this is why 70% of all digital transformation efforts don’t reach their goals. In this episode, hosts Reed Smith and Chris Boyer discuss the challenges of being strategic, common reasons why digital projects fail and steps digital professionals can’t skip when launching digital projects. They are joined by Jackie Martin, principal at Brand Strategy, in which she shares ways in which health systems can document their brand strategy and vision.  Mentions from the Show:How to avoid a marketing technology #FailHere’s Why Most Digital Transformation Projects FailWhy digital transformations fail: 3 steps you can't skipJackie Martin on LinkedInBranchStrategy.com2019 Mayo Clinic Social Media Network Annual Conference 2019 Healthcare Internet Conference  Find Us Online: Touchpoint podcast TwitterReed Smith TwitterChris Boyer TwitterChris Boyer websiteSocial Health Institute Learn more about your ad choices. Visit megaphone.fm/adchoices