TP142 - Under the Influence: the Role of Influencer Marketing in Healthcare (REPOST)

from touch point podcast · host touch point media

Influencer marketing, while not a new strategy, is constantly evolving and changing. But how often do hospitals and health systems utilize this strategy in their digital efforts? In this episode, hosts Chris Boyer and Reed Smith discuss latest trends and approaches to digital strategies and how it differs from patient testimonials and thought-leadership approaches. They are joined by influencer marketing consultant and strategist, Alex Lodner, who share best practices and tips for organizations looking to begin a formal influencer strategy. Mentions from the Show: Influencer marketing definition (from Wikipedia) 2019 Influencer Marketing Trends for Brands Influencer Marketing Considerations for Healthcare Brands Alex Lodner on Instagram Alex Lodner on LinkedIn 2019 Healthcare Internet Conference Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode metadata supplied by the publisher feed · Published Oct 23, 2019

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TP142 - Under the Influence: the Role of Influencer Marketing in Healthcare (REPOST)

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