TP147 - Structuring Social Media for your Organization

As health system social media strategies evolve and change due to internal and external factors, the need to understand the right social media structure and approach becomes important to engage with the empowered digital consumer. In this episode, hosts Chris Boyer and Reed Smith share their own unique research on the state of social media, and then share a framework to help hospitals assist with this work. They are joined by Jen Rittenhouse, manager of social media for Multicare Health System who shares her journey in decentralizing social media to support her growing organization.  Mentions from the Show: What should your social media team look like? Jen Rittenhouse on LinkedIn Jen Rittenhouse on Twitter Jen Rittenhouse on Instagram Find Us Online:  Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute Learn more about your ad choices. Visit megaphone.fm/adchoices