TP148 - Optimizing Digital Partnerships

Today’s health system marketing department often work with a number of vendors and partners to support digital efforts. Hosts Reed Smith and Chris Boyer discuss the nuances of being a vendor versus a partner, and the differences between agencies and consultancies. They are joined by Cynthia Newton and Jessica Walker who share best practices in developing unity among multiple partnerships.  Mentions from the Show: Touch point episode 62: Vendors and Agencies and Consultancies - Oh My!  Partner vs. Vendor Digital Consultant vs Agency: What’s the difference? 8 Tips for Vendor Management Success Cynthia Newton on LinkedIn Jessica Walker on LinkedIn Cynthia Newton on Twitter Jessica Walker on Twitter Find Us Online:  Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute Learn more about your ad choices. Visit megaphone.fm/adchoices