TP148 - Optimizing Digital Partnerships

What this episode covers

Today’s health system marketing department often work with a number of vendors and partners to support digital efforts. Hosts Reed Smith and Chris Boyer discuss the nuances of being a vendor versus a partner, and the differences between agencies and consultancies. They are joined by Cynthia Newton and Jessica Walker who share best practices in developing unity among multiple partnerships. Mentions from the Show: Touch point episode 62: Vendors and Agencies and Consultancies - Oh My! Partner vs. Vendor Digital Consultant vs Agency: What’s the difference? 8 Tips for Vendor Management Success Cynthia Newton on LinkedIn Jessica Walker on LinkedIn Cynthia Newton on Twitter Jessica Walker on Twitter Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute Learn more about your ad choices. Visit megaphone.fm/adchoices

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Frequently Asked Questions

How long is this episode of touch point podcast?

This episode is 56 minutes long.

When was this touch point podcast episode published?

This episode was published on December 4, 2019.

What is this episode about?

Today’s health system marketing department often work with a number of vendors and partners to support digital efforts. Hosts Reed Smith and Chris Boyer discuss the nuances of being a vendor versus a partner, and the differences between agencies and...

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