TP154 - Breaking Down the Buzz of Agile Marketing

The term “agile marketing” is gaining momentum in health system marketing suites. In this episode, hosts Chris Boyer and Reed Smith discuss the agile methodology and share the essential components of the agile process and tips that marketing teams should use when introducing this into their organizations. They are joined by Alyssa Kleinman of CipherHealth, who shares her marketing team’s experience adopting agile and breaks down some of the myths that many people have about agile marketing.  Mentions from the Show: Don’t call me: Nearly 90% of customers won’t answer the phone anymore Agile Methodology: An Overview Agile marketing: A step-by-step guide Alyssa Kleinman on LinkedIn CipherHealth.com Find Us Online:  Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute Learn more about your ad choices. Visit megaphone.fm/adchoices