TP164 - Marketing During a Public Health Crisis

As hospitals and health systems are dealing with an unprecedented health crisis, the need for communications is critical. But what does this mean for health system marketing? In this episode, hosts Chris Boyer and Reed Smith discuss the impact of marketing strategies for hospitals and healthcare systems, and how now is the time (more than ever) for us to evolve to “big M” marketing.. They are joined by Chris Hemphill from SymphonyRM who describes how he is working with marketers to help them use data to understand patients’ needs and guide them to making meaningful healthcare decisions.  Mentions from the Show: Fight Against Coronavirus Misinformation Shows What Big Tech Can Do When It Really Tries A Post From The Trenches: Please Understand, We’re a Little Busy Until Further Notice The impact of marketing strategies in healthcare systems Health Communication and Health Information Technology Hospital Marketing with Algorithms: Aim Higher than Netflix Data Fallacies Chris Hemphill on LinkedIn Chris Hemphill on Twitter SymphonyRM Advanced Health Care Social Media & Digital Marketing Find Us Online:  Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute Learn more about your ad choices. Visit megaphone.fm/adchoices