TP166 - The Crisis Consumer and Your Online Presence

In a time of crisis, people react differently to how they search for information, as well as their purchasing habits. For hospitals and health systems, understanding audiences’ needs and desires becomes important for developing effective communications strategies. In this episode, hosts Chris Boyer and Reed Smith share what science has found about consumer behavior in a crisis, the new consumer segmentation marketers need to understand, and then are joined by Kelly McDonald from OSU Wexner Medical Center who shares how her organization’s social media audit allowed her to gain advantage when communicating to our customers.  Mentions from the Show: Hide, Panic or Freeze: What Science Says About Consumer Behavior During A Crisis Roaring Out of Recession Kelly McDonald on LinkedIn Advanced Health Care Social Media & Digital Marketing Conference - hosted by Mayo Clinic and SHSMD Find Us Online:  Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute Learn more about your ad choices. Visit megaphone.fm/adchoices