TP169 - How COVID is Changing Consumer Behavior

What this episode covers

Crises can fundamentally reshape people’s beliefs and behaviors and lasting shifts in social attitudes, policy, work, and consumption will likely also emerge from the pandemic. In this episode, hosts Reed Smith and Chris Boyer talk about the shifts in consumer behavior as a result of our current public health crisis, and how organizations can understand and adapt to these shifts as consumer mindsets shift. They are joined by Jane Sarasohn-Kahn, health economist and advisor, who shares ideas from her book Health Consuming, and how health systems can begin addressing the needs that healthcare consumers have.  Mentions from the Show: Sensing and Shaping the Post-COVID Era Consumer Reactions to COVID-19 - Toluna The Patient-as-Payor in the Coronavirus Pandemic After the Virus: 10 Consumer Trends for a Post-Coronavirus World Health Consuming book Jane Sarasohn-Kahn on LinkedIn Jane Sarasohn-Kahn on Twitter Advanced Health Care Social Media & Digital Marketing Conference - hosted by Mayo Clinic and SHSMD Find Us Online:  Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute Learn more about your ad choices. Visit megaphone.fm/adchoices

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